Social ads?

PATENTS

What is Social ads?

Social media platforms offer a treasure trove of highly specific and actionable user data. Audiences can be defined based on past behavior and purchase history. Also, by how well users match up with target persona demographics and interests.

Targeted audiences may be completely unfamiliar with the brand and/or product being advertised. But the message has a good chance of resonating and getting an immediate response. Especially in a data-rich and highly personalized social media environment.

Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue.

Social advertising is particularly effective at driving engagement and conversions.

Facebook Advertising

Globally, the average Facebook user has reportedly clicked 12 Facebook ads in the last 30 days.

6% of marketers stated that they use Facebook video ads.

Facebook advertising campaigns reach 1.95 billion out of the platform’s 2.5 billion monthly active users.

Facebook remains to be the most popular social media advertising platform for businesses to reach their target audience and drive web traffic. Whether you’re an ecommerce, B2C or B2B company, reach your target market easier with Facebook advertising.

Twitter Advertising

92% of the total user interaction with brand tweets are link clicks.

During live events such as concerts, seminars and contests, Twitter ads are reported to be 11% more effective than TV ads.

Users are 26% more likely to view ads on Twitter.

When you want to know what people are currently talking about, go to Twitter and you’ll know. This social media platform is popular for discovering trending events paired up with creative hashtags. And the fact that the users are very interactive on this social platform makes it one of the best ways to engage and connect with your target audience either through your tweets or Twitter ads.

Instagram Advertising

By using Instagram ads, you can reach over a billion people.

92% of Instagram users stated that they have followed a brand, visited their website/landing page, or made a purchase after seeing their product/service on the social platform.

Instagram ad reach is up to 5.7%.

Use one of the most visually-engaging social media platforms to date to spark interest in your products and services. Capture users’ attention on their Instagram news feed with engaging social media advertisements.

LinkedIn Advertising

LinkedIn ads can reach up to 12% of the global population

According to B2B content marketers, LinkedIn is the top paid and organic social media channel.

65% of B2B companies stated that they have used LinkedIn paid ads to acquire new clients.

Use LinkedIn advertising to reach decision-makers and professionals. If you are running a B2B company and want to increase brand awareness, website traffic, and influence conversions, use LinkedIn advertising.

01.

Assign an Experienced Social Media Manager to your Account A social media manager with advertising experience will help you decrease costs and increase results. We will assign an ad specialist on our staff to run your advertisements on these social media channels. This person will learn your business, develop an advertising strategy, and execute it.

02.

Develop a Real Advertising Strategy Don’t spend another dollar until you have a social media advertising strategy. We will develop a clear and concise ad strategy for your business. It will include proven advertising funnels to show you how we plan on converting strangers into website traffic and conversions.

03.

Create Engaging Advertisements Launch ads that people actually want to click on. Our marketing agency’s ad specialists will write your ad copy, headlines, and develop images for your campaign. We will also A/B split test your advertisements to identify which ads are driving the most results.

05.

Reporting and Communication Understand how your social media advertisements are performing. Your ad specialist will prepare reports for you to review on a monthly or biweekly basis. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our social media advertising services.

04.

Monitor Your Ads and Optimize Identify low-performing areas of your ad campaigns fast. We will keep an eye on your campaign daily on your chosen social media networks. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.